FOUNDERS is a documentary series on the pioneers who gave their name to a brand and left their mark on their time. Each episode tells the story of one visionary who transformed an industry.

The first episode introduces Helena Rubinstein, the woman who invented modern beauty. Self-taught, she opened her first salon in Melbourne in 1902, convinced that beauty is nothing without science. From Poland to Australia, France, the US and Switzerland, the film retraces the journey of a fearless entrepreneur who gave women the means to shape their own destiny.